Jon Kapplow

Jonathan Kapplow doesn’t just lead marketing—he engineers it for performance, scale, and undeniable results.

With over 25 years driving transformative growth across B2B and B2C, Jon has built and led marketing for some of the most ambitious companies in ecommerce, SaaS, logistics, and retail. From launching ShopRunner as the first real rival to Amazon Prime to steering Borderfree into a $400M exit, he’s made a career out of taking bold swings—and connecting.

At Pitney Bowes, he helped scale a $1.4B global ecommerce business, blending traditional marketing savvy with modern tactics like AI automation and ABM. Whether standing up a new GTM strategy, optimizing lifecycle marketing, or overhauling CX to boost NPS, Jon knows how to bring order to the chaos—and momentum to the market.

Today, he runs ForgedVelvet, a consultancy that delivers fractional CMO services and high-impact marketing leadership to brands ready to punch above their weight class. His sweet spot? Building modern marketing machines that move fast, scale smart, and tell stories that stick.

Over the years, he’s led small teams and large teams, launched marketplaces, redesigned customer experiences, and crafted narratives that close deals. His fingerprints are on over $3B in B2C sales and more than 300 enterprise partnerships—and the best part? He’s just getting started.

Expertise
Go-to-Market Strategy • Product & Performance Marketing • Brand Positioning & Storytelling
ABM & Field Marketing • Marketing AI & Automation • CX Innovation • Talent Development

When he’s not shaping brand futures, you’ll find Jon speaking at industry events like Shoptalk and Going Global, mentoring rising marketing talent, or developing the next big idea at the intersection of creativity and data.

Let’s just say this: if your brand’s ready to level up, Jon’s the guy you call when good marketing isn’t good enough.